B2C Application

Business-to-Consumer (B2C) eCommerce has been described as any business operations conducted directly between a company and their consumers. This type of eBusiness involves disintermediation or removing the ‘middlemen’ that have traditionally played such an integral role in business communications.

Some benefits of removing these mediators are that business transactions become cheaper and more efficient; there is a reduction in inventory and a reduction in property costs and maintenance. EBusiness encourages equal opportunity for all B2C companies, as there are fewer barriers to marketplace entry